Start with the foundations.
For an ecommerce website, discovery depends on more than the blog. The work covered crawlability, indexation, website hierarchy, internal links and the pages customers use to explore products.
Connect the catalogue to the questions.
Sarzil’s work included reviewing homepage, collection and product-page layouts, metadata and headings, alongside schema, canonical, redirect and sitemap fixes. Content research helped connect informational needs with relevant shopping pages.
Make the content useful before anything else.
Sana wrote selected practical articles answering rug-placement and buying questions. Research, clear explanations and relevant internal links helped those pages serve readers while supporting organic discovery.
Read the result in context.
The supplied six-month Google Search Console snapshot records 37.9K clicks and 4.44M impressions across the website. Three selected articles contributed 1,481, 1,369 and 1,104 clicks respectively, totalling 3,954. These are contributions within the site total, not additional clicks to add to it. No sales or conversion uplift is claimed.