01 / EcommerceAnonymized case study
NOTES ON A THOUGHTFUL HOME✳
Room for
discovery.
discovery.
DOCUMENTED / Google Search Console37.9Ksite-wide search clicks
Illustrative presentation · client identity withheldSelected six-month snapshot
A connected search and content approach.Technical SEO / Editorial contentGOOD ANSWERS MAKE ROOM FOR DISCOVERY.
Technical foundations, clearer collection pages and useful editorial content. A connected approach to a rug brand’s search presence.
37.9K site-wide search clicksGoogle Search Console · Selected six-month snapshot
02 / HospitalityAnonymized case study
A FIELD GUIDE TO GETTING AWAY✳
A sense
of place.
of place.
DOCUMENTED / Google Search Console2,294search clicks to one article
Illustrative presentation · client identity withheldThree-month snapshot captured April 2026
One article. A useful way into the journey.SEO writing / Destination contentTHE JOURNEY STARTS WITH A QUESTION.
Travel planning content built around real visitor questions, with a clear structure and a relevant connection to the stay.
2,294 search clicks to one articleGoogle Search Console · Three-month snapshot captured April 2026
These stories include individual experience gained in prior roles. Client names, search queries and underlying datasets are withheld. Each story explains its attribution and measurement period.